At the recent AI International Summit in Brussels,  an invigorating session explored the transformation challenges AI poses to organizations. We wanted to offer our perspective. AI now represents a new operating condition—akin to electrification, the internet, or the advent of cloud computing—reshaping or rewiring of how work gets done, how decisions are made, and what organizations will tolerate as they learn. With the advent of Agentic AI systems, there’s a shift on orga

Introduction to AI Needs Assessment Before organisations invest heavily in models and pilots, they need a clear line of sight from strategic intent to measurable outcomes. This note introduces a pragmatic approach to diagnosing where AI will create real value, what capabilities are missing, and how leadership can govern risk while accelerating impact. Why AI Needs Assessment? AI initiatives often stall because organisations jump straight into projects without understanding wh

A while back we had written about CEOs of organizations need an AI vision.  In this follow-up blog, we connect the lessons of a chess game to a practical roadmap for business leaders to evolve their AI vision. The goal is to harness GenAI-driven innovation – aligning new AI initiatives with core business goals and upholding ethical guardrails. 1.Introduction

“In the face of rapid developments in AI, how can I prepare my organization for emerging expectations? ”  This is the question...

When it comes to artificial intelligence, the conversation has decisively shifted. We're no longer debating if AI should have guardrails—today, the big question is how. While regulations like the European Union’s AI Act may seem daunting at first glance, beneath the obligations lies something surprisingly exciting opportunity - Ethical AI. It’s about building smarter systems that are fair, accountable, and also aligned with human values.

In today's rapidly evolving digital landscape, integrating artificial intelligence (AI) into organizational strategy has become essential...

Introduction Agent-based technology—where autonomous, interacting agents work toward complex goals—has emerged as a powerful tool in...

Traditional research has been the backbone of scientific advancement for decades, driving discoveries through rigorous methods like hypothesis testing, controlled experiments, surveys, qualitative methods, and quantitative analysis. As Large Language Models (LLMs) have gained prominence  an intriguing fusion of traditional research methodologies and cutting-edge AI innovation has emerged, particularly when launching LLMs-small or large.   Applying Traditional Research Techni

In recent years, Reinforcement Learning from Human Feedback (RLHF ) has emerged as a transformative methodology for training large...

AI is now seamlessly integrating into our lives—making decisions, predicting trends, and enhancing efficiency. But what happens when AI...

In this complex world of program evaluation research, two approaches are critical and dependent on each other: the Theory of Change (ToC)...

Introduction From the perspective of a researcher and evaluator, it's not uncommon to be immersed in data, logic model spreadsheets,...

Machine learning modelling is known for predicting performance of marketing activities, however, this is a story of how we developed an...

Most current articles relating to market research would highlight so much on behavioral insights with the thought that the use of...

With the influx of brands kick-starting daily along with all the existing brands striving to remain relevant in their respective...

Brand perception as well all know is one of the most important factors in the development of a brand. It is a very well understood...

Branding seems to always focus on the creative aspect when it comes to promotion. It’s all about what people want to see or how a brand...

Consumer behaviour is dictated by what’s happening in the brain, however, traditional market research studies failed to detect nuanced...

Neuromarketing techniques have been used since last two decade, however recently it has caught the attention of marketers – because it...